As a pioneer in this endeavor since it was founded in 2009, FAGUO promotes Fair Fashion: they make no compromises between their Creative Direction and Mission. Their Creative Direction and Mission have the same goal.

The facts are simple: in the 21st century, no one wants to be naked. Yet every garment we create has an impact on our planet. Thus we will continue to wear clothes but everyone must try to do this better and more reasonably.

As a company with a mission that is also a member of B Corp™, FAGUO commits its generation to fighting climate change by dressing those who wish to live in either cities or forests OR live in cities or forests.

The objective of FAGUO is not to be the best in the world but instead to be better for the world by constantly improving it. This path is endless.