Armor Lux is an iconic French heritage brand founded in 1938 in Quimper, Brittany. Known worldwide for its authentic maritime style, the brand combines French craftsmanship, timeless design and a strong connection to the sea. From the classic Breton striped shirt to high-quality knitwear, outerwear and everyday essentials, Armor Lux creates pieces that feel both traditional and contemporary.
The collections are inspired by Brittany’s coastal heritage and built around durability, comfort and effortless elegance. Armor Lux is recognised for its expertise in knitwear and has been labelled a French Living Heritage Company, highlighting its long-standing know-how and commitment to quality production.
At Sole Agency, we represent Armor Lux in the Benelux market for retailers looking for a strong, recognisable and timeless apparel brand with an authentic story. With its maritime roots, versatile collections and responsible approach, Armor Lux is a perfect fit for concept stores, menswear boutiques, lifestyle retailers and premium casual fashion stores.